Honolulu Burger Co. is a restaurant that only uses Non-GMO grass fed beef from Hawaii Island. Due to new locations, introduction of merchandise and packaging, they needed a tighter grasp of their branding across the board. We started by shooting all the burgers on the menu and getting a better understanding of what their palate was like. In the end, it was bold, local, and fresh. Our choice to use the dark textured background were to keep the burgers as the stars of the show while moving away from the original orange theme which looked similar to other burger restaurants.